Overview — Who we reach
The My DPC Story audience
My DPC Story serves Direct Primary Care physicians — doctors who have left the traditional insurance-based system to run their own subscription-based practices. These are practice owners and decision-makers. They control their own budgets, choose their own tools, make their own hiring decisions, and manage their own business operations. The community spans physicians at every stage: those still considering the leap, those who just opened, and those running established practices of several years.
Newsletter subscribers
~1,400
Opted-in DPC physicians and aspiring DPC doctors
All-time podcast downloads
237K+
316 episodes — last 90 days: 13,913
New episode avg downloads
490–600
First 3 weeks — continues growing after
Newsletter open rate
~66%
Consistent across last 6+ sends — industry avg ~21%
Podcast
All-time downloads
237K+
Across 316 live episodes
Last 90 days
13,913
~4,600/month sustained average
New episode avg (first 3 wks)
490–600
Season 6 episodes — and still growing after
Top platform
Apple
57% Apple Podcasts · 10% Spotify
Recent episode performance
| Episode | Date | Downloads |
|---|---|---|
| Marketing a Direct Specialty Care Practice (Dr. Ashley Agan) | Apr 12, 2026 | 417 |
| Visible Without the Ick (Dr. Aleea Gupta) | Apr 5, 2026 | 487 |
| Dr. Josh Chow — Left Corporate DPC, Opened Own Practice | Mar 29, 2026 | 515 |
| The Financial Side of Sustainable DPC (ft. Osprey CFO) Sponsored | Mar 26, 2026 | 492 |
| Melody Health Closed. Open Arms Opened. | Mar 22, 2026 | 506 |
| She Didn't Start a DPC Practice. She Bought One. | Mar 15, 2026 | 547 |
| She Was Working 20 Hours a Day. Here's What She Built Instead. | Mar 8, 2026 | 587 |
| How One DPC Practice Built a Financially Sustainable Model | Mar 1, 2026 | 605 |
Episodes continue accumulating downloads for months after airing. Numbers above reflect downloads at time of reporting and will grow.
Newsletter
Subscribers
~1,400
Opted-in list on Brevo
Open rate
65%
March 2026 — 3x healthcare industry avg
Click-through rate
13%
158 unique clicks in March
Delivery rate
98.4%
Healthy, maintained list
What to say about the newsletter on a call
The average healthcare email open rate is around 21%. Our list opens at 65% — more than three times that. These aren't passive subscribers. They're physicians who read what we send, click through, and take action. The March newsletter alone drove 158 click-throughs and zero spam complaints.
Social media — Last 90 days (Jan 20–Apr 19, 2026)
Instagram @mydpcstory
11%
Top post engagement rate — 1,763 reach, 123 likes, 57 comments. Organic only.
Facebook — Top post reach
5,085
Organic reach, single post. Regular posts land 150–500 reach.
LinkedIn — Typical engagement
10–17%
Consistent range on strong posts. B2B benchmark is 2–5%.
What to say about social on a call
This is a niche, skeptical, professional audience — DPC physicians don't engage with content they don't trust. Organic engagement rates in the 10–17% range on LinkedIn and consistent double-digit engagement on Instagram reflect genuine community trust, not ad spend. Every follower and every interaction is earned. The content that consistently performs best is physician stories and business/financial topics — exactly the categories sponsors in the DPC space are trying to reach.
Top performing content by category (90 days)
| Post theme | Platform | Top metric |
|---|---|---|
| Physician practice story (Dr. Aleea Gupta collab) | 1,763 reach · 11% engagement | |
| Physician practice story (Dr. Aleea Gupta collab) | 123 likes · 57 comments | |
| Healthcare system failure / Melody Health story | 5,085 organic reach | |
| Financial/business content (DPC numbers) | 34% engagement rate Sponsored ep week | |
| Marketing for DPC physicians (Dr. Ashley Agan) | 17.86% engagement | |
| Marketing for DPC physicians (Dr. Ashley Agan) | 712 views · 384 reach · 11.46% |
Geographic reach
Nationwide distribution, concentrated in major metros
The audience is distributed across the US, with strong presence in states where DPC is growing fastest. Top markets by download volume:
Houston
Texas
Seattle
Washington
Phoenix
Arizona
Atlanta
Georgia
Los Angeles
California
Denver
Colorado
Dallas
Texas
Chicago
Illinois
Charlotte
N. Carolina
New York
New York
Minneapolis
Minnesota
Philadelphia
Pennsylvania
Quick copy — read directly on a call
These are ready-to-read summaries. Hit Copy and paste into a notes app, or just read from the screen.
Audience overview
My DPC Story reaches Direct Primary Care physicians — doctors who run their own independent, subscription-based medical practices outside the insurance system. These are practice owners and business decision-makers. Our newsletter has around 1,400 opted-in subscribers, our podcast has over 237,000 all-time downloads across 316 episodes, and our newsletter open rate consistently runs around 66% — more than three times the healthcare industry average of 21%.
Podcast stats
The My DPC Story podcast is in its sixth season with over 316 episodes and more than 237,000 all-time downloads. In the last 90 days we've had nearly 14,000 downloads — that's a sustained average of around 4,600 per month. New episodes typically reach 490 to 600 downloads in their first three weeks and continue growing after that, as our back catalog drives steady evergreen traffic as new physicians find the show. The audience listens primarily on Apple Podcasts — 57% of downloads — with Spotify at 10%.
Newsletter stats
Our newsletter goes to approximately 1,400 opted-in subscribers. Our open rate has consistently run around 66% across the last several sends — the healthcare industry average is around 21%, so we're running more than three times that. Click-through rate typically comes in around 13%, with delivery rates above 98% and consistently zero spam complaints.
Social media
We're active on Instagram, LinkedIn, and Facebook. Looking at the last 90 days, our top Instagram post reached 1,763 accounts with an 11% engagement rate — 123 likes and 57 comments, all organic. Our top Facebook post hit 5,085 organic reach. On LinkedIn, we consistently see 10 to 17% engagement on strong posts — the B2B benchmark is 2 to 5%. None of this is paid. This is a tight-knit physician community and they only engage with content they trust.
Why this audience is valuable to sponsors
DPC physicians are practice owners, not employees. They make their own purchasing decisions, choose their own tools and services, and control their own budgets. They're a small, high-trust community — they're skeptical of advertising but deeply loyal to sources they trust. A sponsorship on My DPC Story means your brand is introduced by a voice this community already listens to, not served as an ad they scroll past.