March 2026 · Audience Spotlight
Your March campaign — here's how it performed.
A full breakdown of every channel your sponsorship touched: podcast, email, social, co-branded freebie, and tracked link activity. One deliverable is still ahead.
At a glance
Podcast ad reach
5,934
Total March downloads — Osprey ads ran across every episode.
Newsletter open rate
65%
3x the healthcare industry average of ~21%.
Tracked link clicks
66
Calendly bookings + website visits, driven by email.
Featured episode downloads
491+
Still growing — 3 weeks old at time of reporting.
Co-branded freebie downloads
102
Physicians who saved your resource.
Toolkit article
July
Drops at DPC Summit 2026 — still ahead.
The audience
You were talking to the right people.
My DPC Story is built for one specific group: physicians who have left traditional medicine to run their own Direct Primary Care practices. These are practice owners. They handle their own finances, make their own hiring decisions, and are responsible for every business call their practice makes. They are exactly the people who need what Osprey offers.
Podcast
Featured Episode · March 26, 2026
"The Financial Side of Sustainable DPC: What Your Accountant Isn't Telling You"
ft. Tom Squire, Osprey CFO
ft. Tom Squire, Osprey CFO
This conversation covered the financial decisions DPC doctors face that traditional accountants often miss — from cash flow planning and tax structure to the business decisions that quietly drain practices over time.
491
Downloads
~3 wks
Age at reporting
Still growing
Downloads continue
Podcast Ads — All March Episodes
5,934
In addition to the featured episode, Osprey ran ads across every episode that aired in March. That means every one of those 5,934 downloads included an Osprey message — not just the episode where Tom was the guest.
Episodes continue accumulating downloads for months — DPC physicians share episodes with colleagues, save them for long commutes, and revisit them as reference. The 491 reflects the first three weeks only.
Newsletter
March 14, 2026 — Two weeks before the episode
"When does DIY accounting stop being scrappy… and start being expensive?"
The newsletter ran ahead of the episode to warm up the audience with a financial framing that aligned directly with what Osprey does.
Open rate
65%
Healthcare industry average is ~21%.
Unique opens
781
Out of 1,200 delivered.
Click-through rate
13%
158 physicians clicked through.
Spam complaints
0
This list trusts the sender.
Social media
Financial content was the top performer all month.
Every piece of business and financial content posted in March outperformed the rest — across all three platforms. Osprey's category resonates deeply with this audience.
Link engagement
Physicians didn't just listen. They clicked.
Every campaign asset included tracked links. These aren't impressions or estimates — these are physicians who read or listened, then made a deliberate choice to go further.
Book a call with Tom
50
Clicks to Calendly
50 physicians clicked through to book a call directly with Tom — reaching 14 states and 19 cities. Driven almost entirely by email, and nearly all clicks were unique first-time visitors.
Osprey website
16
Clicks to ospreycfo.com
16 physicians clicked through to the Osprey website across 12 states and 13 cities. Also email-driven. These are physicians who wanted to explore on their own terms before booking — a normal part of a considered decision.
Total Tracked Actions
66
Email was the top referral source for both links — the newsletter was the highest-intent touchpoint of the campaign. Between Calendly bookings and website visits, the campaign drove 66 tracked actions from physicians who moved beyond listening.
Co-branded freebie
Freebie downloads
102
Physicians who chose to save your resource.
Physicians downloaded your resource. On their own.
As part of the campaign, Osprey was featured in a co-branded freebie made available to the MDS audience. No paid promotion. No forced opt-in. Physicians chose to download it because it was useful.
Each of those 102 downloads represents a DPC physician who saw Osprey's name, found the content valuable enough to save, and now has a branded piece of content from your company in their files.
Each of those 102 downloads represents a DPC physician who saw Osprey's name, found the content valuable enough to save, and now has a branded piece of content from your company in their files.
Geographic reach
Your message reached practice owners coast to coast.
Every city below represents physicians running their own practices who heard your name this month.
Houston
Texas
Seattle
Washington
Phoenix
Arizona
Atlanta
Georgia
Los Angeles
California
Denver
Colorado
Dallas
Texas
Chicago
Illinois
Charlotte
N. Carolina
New York
New York
Minneapolis
Minnesota
Philadelphia
Pennsylvania
Coming up — The Toolkit Magazine
One deliverable still ahead
Your Toolkit article hasn't run yet — and it's going to the right room.
Your March Audience Spotlight package includes a feature article in The Toolkit — My DPC Story's quarterly print and digital magazine for the DPC physician community.
Publication
The Toolkit Magazine
Quarterly print and digital magazine for the DPC physician community.
Goes live
DPC Summit · July 2026
The DPC Summit is the largest annual gathering of Direct Primary Care physicians. The Toolkit drops at the event — meaning your article reaches this audience at the moment they're most engaged with the future of their practices.
Your contact
NH
Nathalia Hyland
Head of Marketing & Strategy, My DPC Story
nathalia@mydpcstory.com